- Develop and execute PR strategies to enhance brand awareness and drive business growth for recognized brands.
- Create and deliver impactful corporate presentations, PR materials, and communication materials.
- Collaborate with cross-functional teams to ensure cohesive messaging and effective PR campaigns.
- Plan and organize PR campaigns and events, ensuring their successful execution and measurable outcomes.
- Work closely with internal stakeholders to identify and seek new business opportunities to expand the brand’s presence in the market.
- Monitor and analyze market trends and competitors’ activities to identify potential PR opportunities and develop proactive strategies.
- Build and maintain strong relationships with media partners, influencers, and other relevant stakeholders.
- Stay updated with industry best practices and emerging trends in PR and communication.
- Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
- Minimum of 3 years of experience in PR, preferably within the consumer goods sector or relevant industry.
- Strong understanding of PR strategies and tactics, including media relations, event management, and social media.
- Excellent written and verbal communication skills in English and Chinese (Cantonese and Mandarin).
- Proven track record in developing and executing successful PR campaigns and events.
- Ability to work independently and collaboratively within a team-oriented environment.
- Strong networking skills with the ability to build and maintain relationships with key stakeholders.
- Highly organized with exceptional attention to detail and ability to manage multiple projects simultaneously.
- Proficient in MS Office Suite and other relevant PR software.