Responsibilities:

• Develop and execute PR strategies to enhance brand awareness and drive business growth for recognized brands.
• Create and deliver impactful corporate presentations, PR materials, and communication materials.
• Collaborate with cross-functional teams to ensure cohesive messaging and effective PR campaigns.
• Plan and organize PR campaigns and events, ensuring their successful execution and measurable outcomes.
• Work closely with internal stakeholders to identify and seek new business opportunities to expand the brand’s presence in the market.
• Monitor and analyze market trends and competitors’ activities to identify potential PR opportunities and develop proactive strategies.
• Build and maintain strong relationships with media partners, influencers, and other relevant stakeholders.
• Stay updated with industry best practices and emerging trends in PR and communication.

Requirements:

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
• Minimum of 3 years of experience in PR, preferably within the consumer goods sector or relevant industry.
• Strong understanding of PR strategies and tactics, including media relations, event management, and social media.
• Excellent written and verbal communication skills in English and Chinese (Cantonese and Mandarin).
• Proven track record in developing and executing successful PR campaigns and events.
• Ability to work independently and collaboratively within a team-oriented environment.
• Strong networking skills with the ability to build and maintain relationships with key stakeholders.
• Highly organized with exceptional attention to detail and ability to manage multiple projects simultaneously.
• Proficient in MS Office Suite and other relevant PR software.