Responsibilities:
- Own the development and review of all go-to-market plans including strategy, positioning, launch materials across the product features, customer journeys, and future plans
- Develop positioning and messaging for multiple product that effectively communicates the value proposition across the globe
- Create go-to-market strategies that define internal & external communication plans
- Perform analytics on the effectiveness of marketing and communications strategies
- Measure and report on the success of each project, communicating the value achieved plus any learnings across the business
Requirements:
- Experience and track record with success GTM experience
- At least 8 years experience
- Track record with translating strategic goals, detailed planning through partnerships with cross-functional teams
- Strong storytelling skills and user-experience copywriting
- Experience in influencing a product roadmap through the product development lifecycle
- International exposure is a plus; ideally APAC, Global, Europe, US
- Native communication in English, Cantonese and Mandarin
- This role can be remote anywhere in the world