Our client, a leading digital news media firm in the region, is seeking a Growth Director to lead the global subscription growth of their B2C platforms. This is a critical role that reports to the Chief Growth Officer of the sizable media group.

The successful candidate will be a marketing veteran with extensive exposure to reader / subscription-based services. 

Responsibilities:

• Develop and execute strategies to increase subscriber acquisition and retention across all digital channels
• Collaborate with editorial, product, and technology teams to drive subscriber engagement and loyalty
• Create and manage campaigns that drive subscriptions and revenue growth
• Develop and implement pricing and packaging strategies to optimize revenue
• Analyze subscriber data and market trends to identify opportunities for growth
• Manage a team of growth marketing professionals

Requirements:

• At least 10 years of experience in integrated marketing
• Proven track record of driving reader / subscription-based revenue
• Native or near-native English speaker
• Strong leadership and team management skills
• Excellent analytical and problem-solving skills