Our client is seeking a talented and experienced strategist to join their creative agency based in Hong Kong. The successful candidate will have a strong background in marketing analytics, strategy planning, and data analysis within the luxury brand sector. This position offers an exciting opportunity to work with renowned luxury brands and contribute to their marketing success.
- Perform data analysis to evaluate the performance of marketing campaigns for luxury brands and provide actionable insights and recommendations.
- Collaborate with cross-functional teams and clients to develop effective marketing strategies and plans tailored for luxury brands.
- Conduct market research and competitor analysis to identify market trends, opportunities, and challenges in the luxury sector.
- Utilise various data sources, including CRM data, website analytics, social media metrics, and consumer insights, to create comprehensive reports and dashboards for clients.
- Monitor campaign performance metrics, including ROI, customer acquisition, conversion rates, and customer retention, to optimize marketing efforts.
- Assist in developing marketing budgets and forecasting models based on data analysis and market insights.
- Stay updated with industry developments, emerging technologies, and best practices related to marketing in the luxury brand sector.
- Contribute to the development of innovative marketing strategies and initiatives to enhance the brand presence and drive growth for luxury clients.
- Bachelor’s degree in Marketing, or a related field.
- Minimum of 2-3 years of experience in marketing performance analysis, strategy planning, and data analysis, preferably within the luxury brand industry.
- Experience in working with luxury brands or premium consumer goods is highly desired.
- Excellent communication skills to effectively present findings to clients and stakeholders.
- Proven ability to work in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines.
- Detail-oriented with a strong sense of ownership and accountability for delivering high-quality work.
- Demonstrated creativity and problem-solving skills to develop innovative marketing strategies.
- Fluency in English and Mandarin is required. Knowledge of other languages is a plus.