You will be part of the Creative Digital Marketing members to support content marketing strategy aligned with my client’s expansion of its marketing unit.

Responsibilities:

• Develop marketing strategy, plans and campaigns to support the product roadmap in market launch plans and ongoing commercialization activities to drive scale
• Work along with key business partners, managing agency to leverage each channel of marketing campaign to maximize impact
• Plan and manage digital contents (e.g. SEM, SEO, eDM, web) across various digital platforms to draw traffic and enhance brand digital performance
• Track and analyze campaign performance and work on improvements for future planning

Requirements:

• 2+ experience in Digital Marketing environment
• Understand of market trends and changes in digital world
• Experience in managing integrated digital, social and live event marketing campaigns
• Team player and capable to work independently
• Excellent communication skills in Chinese and English